Profile and business characteristics of microentrepreneurs from Campos Novos-SC

Abstract

The growing increase in the number of individual microentrepreneurs, as well as their performance in the Brazilian economy, and the attention to Brazilian tax legislation have made the MEI figure more representative in the business scenario. This article aims to analyze the characteristics of the profile and business of individual microentrepreneurs in the municipality of Campos Novos–SC. Regarding the approach, the work is characterized as qualitative. In order for the proposed objectives to be achieved, it was used bibliographical and documentary research. The research sample is of an intentional nature and the data are from primary sources, based on information in the Entrepreneur Portal and the Federal Revenue Service of Brazil. The results show that the profile of the individual microentrepreneur is mostly male and has its activities focused on masonry; there is a growing increase in the MEI in the municipality and there is a homogeneity in the average gross income declared by microentrepreneurs, with the exception of 2018. Microentrepreneurs have been of great relevance at the regional level, presenting a growth of the rate of adhesion of informal workers to the program and demonstrate relevant level of compliance.