The ‘Brazilian jeitinho’ from a cognitive-interactional perspective
DOI:
https://doi.org/10.22481/el.v18i2.6287Keywords:
Cultural linguistics; Cultural conceptualizations; Cultural metaphors; ‘Brazilian jeitinho’; Gestural metaphor.Abstract
According to cultural linguistics, world experiences and interpretations of different speech communities should be conceived dynamically regarding cultural conceptualizations. ‘Brazilian jeitinho’ is generally seen as a creative strategy applied in emergent situations and oscillates between favor and corruption. The article aims to realize a microanalysis of an elicited conversation between four professors at the UFMG (two of them are Brazilian and two originally German). The objective is to reveal how the concept ‘Brazilian jeitinho’ is co-constructed multimodally through conceptual metaphor on the linguistic level and how metaphoric gestures, as well as prosodic cues are present in this interactional process. We found seven cultural metaphors which revealed that the interlocutors co-constructed the concept in question (a) in a multimodal way, (b) primarily through basic image schemas and by means of conceptual metaphors. Additionally, the incorporation of prosodic and gestural metaphors was more highlighted in the case of the two Brazilian participants.
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