Criança não trabalha: A mercantilização digital de meninas durante a infância

Abstract

This research aims to analyze and verify the respect for the fundamental rights of children and
adolescents in the face of new exposure tools existing in contemporary society. Thus, it seeks to delimit the need for specific regulations, as well as constant monitoring, considering that children are often put on display in the digital world, very often by their legal representatives. Therefore, the methodology employed was the deductive method during the bibliographic research, based on current legislation, doctrinal books, and scientific articles. On the other hand, it is established that those who have power over the child are commonly the main beneficiaries of the performance of these activities, which can lead to a conflict of interest, where on the one hand there is the practice of sharenting and oversharenting by those responsible for children and on the other a prejudice in the process of childrens formation and gender relations. Therefore, it was verified that the establishment of specific regulation, as well as constant monitoring by the public power and the whole society, as co-responsible, becomes indispensable.