Metaphors Metaphors in advertising announcements: an analysis through Cognitive Linguistics

An analysis through Cognitive Linguistics

Authors

  • Ana Cristina Oliveira Santos Universidade Estadual do Sudoeste da Bahia
  • Lucas Santos Campos Universidade Estadual do Sudoeste da Bahia (Uesb)

DOI:

https://doi.org/10.22481/folio.v2i10.4400

Keywords:

Linguística Cognitiva; Metáfora; Propaganda.

Abstract

 

   

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Author Biography

Lucas Santos Campos, Universidade Estadual do Sudoeste da Bahia (Uesb)

 

 

References

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Fauconnier G. Mappings in thought and language. Cambridge: Cambridge University Press; 1999.

Fauconnier G, Turner M. Rethinking metaphor. In: Gibbs Jr RW (Ed.). The Cambridge handbook of metaphor and thought. Cambridge: Cambridge University Press; 2008. p. 53-66.

Fauconnier G, Turner M. The way we think. New York: Basic Books; 2003.

Ferrari L. Introdução à linguística cognitiva. São Paulo: Contexto; 2011.

Fillmore C. Frame semantics. In: The Linguistic Society of Korea (Ed.). Linguistics in the morning calm. Seoul: Hanshin; 1985.

Kövecses Z. Emotion concepts. Berlin; New York: Springer-Verlag; 2003.

Kövecses Z. Language, mind and culture: a practical introduction. Oxford: Oxford University Press; 2006.

Lakoff G, Johnson M. Philosophy in the flesh: the embodied mind and its challenge to western thought. New York: Basic Books; 1999.

Lakoff G, Johnson M. Metáforas da vida cotidiana. Zanotto MS, coordenadora de tradução. Campinas: Mercado de Letras; São Paulo: EDUC; 2002.

Lakoff G. Women, fire, and dangerous things: what categories reveal about the mind. Chicago: The University of Chicago Press; 1987.

Published

2019-02-12

How to Cite

OLIVEIRA SANTOS, Ana Cristina; CAMPOS, Lucas Santos. Metaphors Metaphors in advertising announcements: an analysis through Cognitive Linguistics: An analysis through Cognitive Linguistics. fólio - revista de letras, [S. l.], v. 10, n. 2, 2019. DOI: 10.22481/folio.v2i10.4400. Disponível em: https://periodicos2.uesb.br/folio/article/view/4400. Acesso em: 22 may. 2026.