Real estate developments and the mitified nature: the case of the Boulevard das Colinas condominium in the city of Caetité - BA
DOI:
https://doi.org/10.22481/rg.v3i1.4911Keywords:
Closed space. Mitified nature. Boulevard das Colinas.Abstract
This article engenders a discussion about real estate developments, in this case, the closed residential spaces and the mythical nature produced on an ideological structure. The closed residential spaces promote the creation of urban environments, fictitious of return to nature, synthesize and simplify the reality of the city and promote the socio-spatial fragmentation. We sought to understand theories and concepts constructed throughout history about nature and the city. And in the concrete case analyze the condominium Boulevard das Colinas in the City of Caetité - BA, where the real estate developers appropriate the ideological discourse of the "natural", through advertisements, which have the purpose of valuing the enterprise. It is observed that through the advertisements many ideas of distance, differentiation begin to materialize in the urban space.
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