THE COMMODIFICATION OF CULTURE IN THE NARRATION BY RODRIGO S.M., IN CLARICE LISPECTOR’S THE HOUR OF THE STAR

Abstract

This paper intends to understand how the narrative configuration performed by the narrator-character Rodrigo S.M. formalizes the active paradigm of the cultural industry in the aesthetic composition and the problematic of the national identity when following the new tendencies on the use of the language. The premise of the research relates to the difficulties posed at the moment of the narration, which, in addition to the discussion of self-writing and alterity, raise the "overwhelming feeling of the false position of everything that concerns Brazilian culture." (ARANTES, 1997, p.14). The novel A hora da estrela, due to the narrative built, is important in the questioning of the limits of artistic representation and in the ambiguous status of the Brazilian condition, revealing that "life in late capitalism is a continuous rite of initiation. Everyone has to show that they fully identify with the power of those who do not cease to receive blows ". (ADORNO, 2006, p. 127) According to the characters, Rodrigo and Macabéa, the novel by Clarice Lispector brings the work of the writer closer to that of typewriter, contributing to show the ideological emptying of industrial society and the insertion of culture into the logic of fetishism and commodification. Thus, this analysis will reflect on how the narrator, despite his rationalization, is atrophied in the capacity to narrate, reproducing the implacable ideology of the masses.